U-Haul

U-Haul has become an affectionate joke in lesbian/queer spaces about the tendency to move quickly into domesticity. U-Haul can own this and speak directly to this audience, positioning itself as the moving service for those who move fast.

This campaign runs during Pride celebrations in June, coincidentally also a popular time to move.

Spotted next to the historic Stonewall Inn, site of the 1969 riots that launched the gay rights movement.